商業策略模型 (Business Strategy Models)
MBA / BBA 常用的分析工具，商業策略模型是幫助企業制定實現其目標和目的的計劃的框架或方法。這些模型幫助企業確定實現所需結果的步驟，包括增加收入、降低成本或進入新市場。一些常見的商業策略模型包括波特五力模型、SWOT分析、平衡計分卡和藍海戰略。每個模型都提供不同的觀點，以分析企業並制定策略以實現成功。
PESTLE Model: The PESTLE model is a framework for analyzing external factors that can impact a business or organization. The acronym stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental factors. By examining each of these factors, businesses can better understand the external landscape and adjust their strategies accordingly.
SWOT Analysis: SWOT analysis is a strategic planning tool used to evaluate an organization's strengths, weaknesses, opportunities, and threats. It involves identifying internal and external factors that can positively or negatively impact the organization and using that information to develop a strategic plan.
TOWS Analysis: TOWS analysis is an extension of SWOT analysis that involves using the results of the SWOT analysis to develop strategic options. It stands for Threats, Opportunities, Weaknesses, and Strengths. By using the TOWS analysis, organizations can identify specific strategies that can help them capitalize on their strengths, minimize their weaknesses, take advantage of opportunities, and mitigate threats.
Porter 5 Forces Model: The Porter 5 Forces model is a framework for analyzing the competitive environment in which an organization operates. It considers five factors: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of competitive rivalry. By analyzing these factors, organizations can develop strategies that address their competitive environment.
Value Chain Analysis: Value Chain Analysis is a framework that helps organizations identify the primary activities and support activities that create value for customers. It involves analyzing all the activities that go into producing a product or service, from raw materials to final delivery, and identifying ways to optimize those activities to create the most value for customers.
Balanced Scorecard: The Balanced Scorecard is a strategic planning and management system that organizations use to align their vision and strategy with their actions. It involves identifying key performance indicators (KPIs) across four perspectives: financial, customer, internal processes, and learning and growth. By monitoring and adjusting these KPIs, organizations can ensure that they are meeting their strategic objectives.
Blue Ocean Strategy: Blue Ocean Strategy is a framework for creating new markets, rather than competing in existing ones. It involves identifying unmet customer needs and developing new products or services to meet those needs. By creating a "blue ocean" of uncontested market space, organizations can avoid competition and generate significant growth opportunities.